Press Kit

Last updated:

At a glance

App name
CritiCal
Tagline
The theatre critic's companion, for iPhone, iPad, and Mac
Developer
Strange Magic Apps
Platforms
iOS, iPadOS, macOS
Status
Available on the App Store
App Store
https://apps.apple.com/app/id6758889742
Pricing
Free, with Premium from £5.99/month
Press contact
press@strangemagic.app

Welcome. This page is a one-stop reference for journalists, bloggers, and reviewers covering CritiCal. Everything here — boilerplates, key facts, pricing, brand assets, and a press contact — is free to use. For anything you can’t find, get in touch.

Boilerplate

Three pre-approved descriptions of CritiCal at different lengths. Pick whichever fits your piece.

One-line

CritiCal is the theatre critic’s companion — a professional event diary and invoicing tracker for iPhone, iPad, and Mac.

Short (≈50 words)

CritiCal is a professional theatre event tracking app for critics and serious theatregoers. It brings together diary planning, document attachments, e-ticket storage and invoicing in a single iCloud-synced app for iPhone, iPad, and Mac. Free to start, with optional Premium features for working freelance critics.

Long (≈100 words)

CritiCal is built for the working theatre critic. Designed by a practising critic and iOS developer, it covers the full lifecycle of a review assignment — from confirming an invitation and storing the press release, through tracking review submissions and ratings, to raising the invoice once the piece is filed. Events, notes, attachments, and publication records sync seamlessly across iPhone, iPad, and Mac via iCloud, with widgets, Siri Shortcuts, and full accessibility support throughout. CritiCal is free to download and use up to 30 events; Premium unlocks unlimited events, invoicing, automatic review discovery, and more.

About Strange Magic Apps

Strange Magic Apps is an independent software studio building thoughtfully crafted apps for creative professionals. Every app ships with iCloud sync, full accessibility support, and zero tracking — your data stays on your devices. CritiCal is the studio’s first app for the theatre industry.

Meet the founder

CritiCal is designed and built by Scott Matthewman, a working London theatre critic and long-time iOS developer. The dual perspective shapes the app: every workflow exists because Scott needed it himself, and every feature is designed to fit into a critic’s working life.

With over twenty years of reviewing experience and even more in software development, Scott has built a reputation for delivering high-quality apps that are both intuitive and easy to use.

Scott is available for interviews and quotes — get in touch via the press contact below.

Press contact

For interviews, asset requests, review copies, embargo enquiries, or anything else:

press@strangemagic.app

We aim to reply within two working days.

Headline features

  • Plan and track theatre events with reminders, notifications, and widgets
  • Write and track reviews from invitation to publication
  • Attach press releases, e-tickets, and programmes to every event
  • Manage publications, editors, and assignment history
  • Automatic review discovery — find published reviews around the web
  • Raise invoices for freelance assignments without leaving the app
  • Cross-platform sync across iPhone, iPad, and Mac via iCloud
  • Full accessibility support, Siri Shortcuts, and zero tracking

Pricing & availability

CritiCal is available on the app store for iOS, iPadOS, macOS. It is free to download and use, with optional Premium subscriptions for working critics.

  • Free: Everything you need to get started — up to 30 events.
  • Premium monthly: £5.99 per month.
  • Premium annual: £59.99 per year, with a 7-day free trial for new subscribers.

Prices are in British Pounds. Regional pricing is set by Apple. See the full feature comparison for what each tier includes.

Brand assets

Direct downloads. More assets are added as launch approaches.